Watch movies at double speed! Is Gen Z thinking like a typewriter?

About 6% of Gen Z watch movies at double speed, revealing typing thinking Survey on Gen Z's usage of video distribution services (VOD) - VOD STREAM

With the spread of flat-rate video on demand (VOD) services, people can now enjoy movies and dramas at any time and any place they like. This time, we conducted a survey on the actual usage of video streaming services among Gen Z from October 15 to October 29, 1,022, targeting 2024 men and women aged 10 to 21 who regularly use flat-rate video streaming services.

It is said that Generation Z (the generation currently in their teens and early twenties) often watches movies and dramas at double speed. What are the benefits of watching at double speed?
Behind this lies the idea of ​​"Time Performance (Taipa)," which is the desire to use time well. In this article, we will look at the video viewing style and taipa mindset of Gen Z.

Everyone, think about how you use your time.

What is time performance?

"Time Performance (Taipa)" is a way of thinking that aims to use time efficiently. Generation Z practices ways to achieve results in a limited amount of time, such as watching videos at double speed and studying efficiently.

Why double-speed viewing is becoming more popular

With the spread of video distribution services (VOD), it is now possible to enjoy movies and dramas anywhere.Approximately 55.8% of Gen Z watch videos at double speed.The most common reason given for watching is that they want to save time. This "typa thinking" comes from the desire to obtain as much information and entertainment as possible even in a busy life.

Gen Z’s viewing style

46.3% of Gen Z use video streaming services "every day," and 48.8% watch on their smartphones.
Using smartphones at home or while commuting to work or school is a convenient viewing method for Generation Z, who want to use their time efficiently.

Why watch at double speed?

The most common reason for watching movies and TV dramas at double speed was "to save time (35.5%)." Other reasons included "I want to know the story quickly" and "I want to watch a lot of shows."
By watching at double speed, Generation Z is trying to use their limited time more efficiently and get more enjoyment out of it.

From a survey by the smartphone help site "VOD STREAM"
The difference between movie buffs and speed-up viewers

There is a big difference in the reasons why movie fans and speed viewers watch movies.
Movie fans want to thoroughly enjoy the actors' performances and the beauty of the visuals, and to deeply understand the themes and messages of the film.

On the other hand, people who watch movies at double speed value "efficiency" and aim to obtain as much information as possible in a limited amount of time. Their style is to get a rough grasp of a movie and then watch new works one after another. It can be said that each person finds a way to enjoy movies that suits their own purpose.

Effects of watching videos at double speed on the brain

Watching videos at double speed can increase the speed of information processing and improve concentration and memory. However, there is also a risk that your attention will be distracted and you will miss small details. It is important to balance the advantages and disadvantages.

Although double-speed viewing has the advantage of "saving time," it can also mean missing the fine details of a movie or drama. For Gen Z, it is important to enjoy content efficiently, but since their style differs from that of enjoying content deeply, the way they enjoy content may change.

Summary
  • Approximately 55.8% of Gen Z respondents (who responded to the survey) watch movies and dramas at double speed.
  • Smartphones are the main viewing device, and are used at home and on the commute to work or school
  • The main reason for watching at double speed is to save time
  • Emphasis on time performance (taipa) and enjoy efficiently

Gen Z's "typa"-conscious behavior is often attracting attention and making the news. For example, using social media to get information in a short time, or watching study videos at double speed. "How to use time" in daily life seems to be a big theme for Gen Z.

Have you ever thought about how you use your time? The typing mindset of Generation Z may give you some hints on how to manage your busy daily life.
However, some enjoyment is lost when watching at double speed, so it is important to balance "efficiency" and "enjoyment" according to the situation. How do you use your time well? Why not talk to your family about whether or not "watching movies at double speed" is okay?

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